"2050 COFFEE" born from the 2050 problem

"By 2050, climate change and rising global consumption may make it difficult to enjoy coffee at the same price and quality as we do today."
This is the so-called "coffee 2050 problem."
Due to the progression of global warming and the fact that consumption is outpacing production, it is said that the area where Arabica beans are grown will be halved by 2050. Meanwhile, global coffee demand is increasing year by year, and the imbalance between production and consumption is becoming more serious.

Our brand "2050 COFFEE" was born out of this issue. Even the brand name symbolizes our challenge to the 2050 problem . Our starting point is our desire to "protect a future where coffee can be enjoyed even after 2050."

Our mission: to change the coffee industry

The reason we want to broaden the scope of specialty coffee is that by 2050, the balance between coffee supply and demand will be disrupted, and it will no longer be possible to enjoy coffee at the current price.

There is a "coffee 2050 problem."

The causes of the 2050 coffee problem are the environmental factor of "global warming" and the human factor of "increasing coffee consumption worldwide."

What 2050 COFFEE wants to achieve

  • Environmental factors

    We will create a system that purchases coffee beans at a fair price and allows producers to earn stable profits over the long term.

    Through investment in farm equipment and educational support, we are updating production sites to be more sustainable.

  • Human Factors

    We redefine the value of coffee by clearly communicating the coffee's origin, variety, processing method, and even the story of the producers.

    We aim to foster a coffee culture that is not just about "drinking cheap coffee for the sake of it," but about "drinking coffee with an awareness of its taste, background, and future."

  • Technology and store design that will take you to the next level

    We use the latest technology, including automation and tap coffee, to ensure consistent quality and speed, allowing our staff to focus more on "telling the coffee story."

    We lower the barriers to entry at our stores so that everyone, from coffee novices to specialists, can easily enjoy a high-quality cup of coffee.

Automation and AI

At 2050 COFFEE, we embrace technology to bring about the following benefits:

Ensure consistent quality regardless of who extracts it

This allows us to provide a consistent taste that is not too dependent on the barista's skill, while also allowing them to focus on customer service.

Lowering the barrier to access

By streamlining store operations and reducing constraints on space and personnel, we can increase the possibilities for more people to enjoy sustainable coffee.

As an alternative to mass-consumed coffee

Aiming to replace cheap, industrially produced coffee, it is a way to deliver a "traceable, sustainable cup of coffee" to previously unreachable demographics.

Creating the future with you

To solve the 2050 coffee problem,

There is an urgent need to increase coffee production and purchase coffee beans from coffee farmers at a fair price.

To that end, we at 2050 COFFEE will purchase and provide beans from reliable farmers who practice high-quality, sustainable production, and will take action to further scale up our business.

And we wanted our customers to learn about the 2050 coffee problem through the "2050 COFFEE" coffee experience, which is what we chose to name our store.

We are looking for franchise partners

We are looking for franchise partners who share our vision and want to work with us to create the future of coffee.

I want to work together to develop a coffee business that will help solve the 2050 problem.

We want to spread coffee in a sustainable way that respects producers and the environment.

We want to share the story behind "Everyday Cup" with our customers.

If you share these same feelings, why not join us in taking the first step towards developing a new coffee culture?

Contact us here